Approved Under IAB Europe’s
CMP Program
Why TCF 2.3 Compliance Matters for Shopify Stores
Full TCF 2.3 Integration for Shopify
IAB TCF 2.3 for Shopify
TCF 2.3 (Transparency & Consent Framework) is a standardized framework developed by IAB Europe that defines how user consent must be collected, stored, and shared across advertising vendors to comply with GDPR.
If you run ads or use vendors that participate in the IAB ecosystem (such as Google Ads, DV360, Xandr, and EU ad networks), TCF 2.3 is required to ensure compliant data processing in GDPR regions.
Consentmo has been officially approved under IAB Europe’s CMP Compliance Program after rigorous testing. This means it meets strict requirements for consent collection, vendor transparency, and standardized signaling.
When TCF is enabled, your consent experience becomes standardized and restricted:
- Banner text and structure are fixed to meet IAB requirements
- Accept / Reject / Preferences buttons are enforced
- Store content is blocked until user interaction
These changes ensure full compliance with the framework.
Partially. You can adjust visual elements like layout, colors, and styling — but core elements such as text, buttons, and consent structure are locked to meet TCF requirements.
The GVL is a centralized list of approved advertising vendors participating in the TCF framework. Consentmo allows you to select which vendors your store uses, ensuring accurate and transparent consent collection.
Yes. Consentmo can manage TCF alongside Google and Microsoft consent requirements, ensuring your store remains compliant across multiple platforms.
Because TCF is one of the strictest compliance frameworks available, and Consentmo is built to handle it fully. From standardized consent collection to vendor-level transparency and enforced user choice, everything is implemented automatically — so your store meets the highest industry standards without manual setup.
Trusted Across the Industry’s Leading Compliance Standards



