The General Data Protection Regulation (GDPR) is a data privacy law that came into effect in the European Union in 2018. Its main goal is to help protect people's personal data and give them more control over how it's used. This law applies to any business that collects or processes personal data of EU citizens, no matter where they are in the world. To be compliant, businesses have to get people's consent before collecting their data and put in place measures to keep that data safe from any unauthorized access. It's all about keeping our personal information secure!
The GDPR is applicable to stores that operate within the European Union (EU), European Economic Area (EEA), United Kingdom (UK), and Switzerland and process personal data. Additionally, the regulation also applies to organizations located outside of these regions that offer goods or services to individuals within the EU, EEA, UK, and Switzerland and process their personal data.
Valid consent under GDPR requires it to be freely given, specific, informed, unambiguous, and provided through clear affirmative action. It must also be easily withdrawable, with individuals having control and understanding over their data usage and processing.
To ensure GDPR compliance, review and update privacy policies, obtain valid consent, handle data subject rights requests, implement security measures, conduct data protection impact assessments, appoint a data protection officer (if required), and regularly educate and train employees on GDPR principles and requirements.
Non-compliance with GDPR can lead to fines of up to €20 million or 4% of global annual turnover, whichever is higher. Lesser violations can result in penalties of up to €10 million or 2% of global annual turnover. Authorities assess penalties based on the infringement's nature, duration, and severity.