Navigating the Utah Consumer Privacy Act (UCPA): A Guide for Ecommerce

Privacy Laws

7 mins

Dilyana Simeonova
January 5, 2024
Navigating the Utah Consumer Privacy Act (UCPA): A Guide for Ecommerce

The digital landscape is constantly evolving, and with it, the tapestry of privacy laws that businesses must navigate. Many U.S. states are now creating their own data privacy regulations due to concerns in this area. One such state is Utah, introducing the Utah Consumer Privacy Act (UCPA), which took effect in December 2023. Let's explore what this means for businesses and how Consentmo is preparing to help you comply with these new requirements.

Understanding the UCPA

The UCPA stands as Utah's answer to the growing demand for consumer data privacy. The UCPA is similar to the CCPA in California and the GDPR in Europe. It gives consumers more control over their data and adds more responsibilities for businesses that collect it.

Key Provisions of the UCPA:
  • Consumer Rights: The UCPA provides consumers with rights like accessing, deleting, and getting a copy of their data. It also lets them opt out of targeted advertising, selling of data, and certain profiling that affects legal decisions.
  • Business Obligations: Businesses subject to the UCPA must be transparent about their data collection practices. The UCPA requires data agreements between controllers and processors that outline processing details.
  • Data Processing Agreements: Some data processing activities, especially those risky for consumers, need data protection assessments under the UCPA.

The UCPA applies to Utah businesses in a few specific situations. First, it applies to those with annual revenue of $25 million or more. Second, it covers businesses that have data from 100,000 or more consumers. Finally, it also includes businesses that generate over 50% of their revenue from selling data and process data from 25,000 or more consumers.

Consentmo's Approach to UCPA Compliance

With Consentmo's user-friendly platform, you can easily activate UCPA compliance features for your store. It's as straightforward as selecting alternative compliance options such as CCPA-CPRA, VCDPA, CPA, and CTDPA.

Just as you've effortlessly navigated the compliance waters for California, Virginia, Colorado, and Connecticut, adapting to Utah's new privacy law is equally straightforward. When setting up your store you'll find the UCPA option alongside other state-specific laws in the Quick Setup of the app.

Consentmo's Region Settings in Quick Setup

If you are in the process of updating your existing settings, simply head over to the 'General' tab. Here, you'll notice the addition of UCPA alongside other state laws. With a simple click, you can activate compliance features tailored to meet Utah's specific requirements. This way, you can ensure that your store remains compliant with the most up-to-date regulations.

Enabling UCPA from the General tab

Even if you're using the existing US Compliance page for Utah, it's fully functional and updated to UCPA standards. Flexibility and knowledge are key, and Consentmo ensures that the new Utah law fits seamlessly into its existing framework.

The updated US Laws Compliance page

As a business, you should start by reviewing how you handle data and updating your privacy policies. Additionally, set up processes to respond to consumer requests in compliance with the UCPA.

Stay tuned for more information on how Consentmo is gearing up to offer seamless UCPA compliance solutions. With the right tools and preparations, your transition into UCPA adherence can be both smooth and successful.

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