Shopify and the OCPA: Ensuring Your Store is Ready for Oregon’s Privacy Laws

Privacy Laws

5 mins

Dilyana Simeonova
March 19, 2024

    Getting Ahead: Preparing Your Shopify Store for OCPA in Oregon

    Hello to all the Shopify merchants in and selling to Oregon! Let's get ready to welcome the Oregon Consumer Privacy Act (OCPA) and make sure your store is set to sail smoothly into this new era.

    📜 What Is the OCPA?

    Oregon has officially joined the movement to safeguard consumer privacy with the introduction of Senate Bill 619, known as the Oregon Consumer Privacy Act (OCPA). Born from four years of dedicated effort by the Oregon Attorney General’s Consumer Privacy Task Force, the OCPA echoes the spirit of privacy laws from states like Connecticut and Virginia, as well as the pioneering California Consumer Privacy Act (CCPA).

    The law will encompass various businesses and is all set to go into effect on July 1st, 2024 - sharing its debut with Texas’s own privacy law. And if you're curious about Texas’s stance, you can learn more by checking out our detailed blog post on the Texas Data Privacy Act.

    🔎 Who Needs to Comply with OCPA?

    The OCPA applies to a broad range of businesses, including for-profit entities and, notably, not-for-profit organizations - though the latter have until July 1st, 2025, to prepare themselves. Whether you're handling the data of over 100,000 consumers or earning a quarter of your revenue from selling personal data, the OCPA will likely be knocking on your virtual door.

    🛍️ Oregon Shopify Merchants: What’s on Your Plate?

    For Shopify merchants, the OCPA offers a clear message: understand your data and treat it with respect. Consumers will now have a host of rights, from confirming whether their data is being processed to getting inaccuracies corrected. They can even say "No" to having their data used for targeted ads or being sold off. It's time to take a deep dive into how your store handles data and make sure every action is OCPA-compliant.

    ⚖️ Penalties for Falling Behind

    Stay alert, because overlooking the OCPA could hit you where it hurts - right in the business fund. While the exact penalties are still shaping up, it's clear that Oregon is serious about enforcing this act. Confirming compliance is not just good practice; it's a necessity for your store's longevity and reputation.

    🌟 Outro: Consentmo’s Pledge to Oregon Merchants

    As Oregon's lush landscapes usher in this new chapter of digital privacy, know that Consentmo is already on the path to ensuring our services will support OCPA compliance when the law takes effect. From cookie consents to managing customer data requests, we are dedicated to providing a seamless transition for your Shopify store. Stay tuned as we work towards covering these laws and making compliance a breeze.

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    About the Author

    Dilyana Simeonova
    Dilyana is a Marketing Specialist in Consentmo with an academic background in Advertisement and Brand Management. Stumbling into the tech world with this job, she feels like she finally found her calling and is set on bringing the best compliance information to all Consentmo users.

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