Brazil (LGPD)

LGPD (Lei Geral de Proteção de Dados)

What is LGPD?

The Lei Geral de Proteção de Dados (LGPD) is Brazil’s comprehensive data protection law. It regulates how businesses collect, use, process, and store personal data of individuals in Brazil.

For Shopify merchants, LGPD applies when your store:

• Sells to customers located in Brazil
• Collects personal data such as names, emails, IP addresses, or behavioral data
• Uses cookies, analytics tools, or advertising platforms
• Shares data with third parties, including international services

LGPD is closely aligned with GDPR and is based on similar principles such as lawful basis, transparency, user rights, and accountability. In practice, this means that consent is often required before collecting or processing non-essential data.

Key LGPD Requirements for Shopify Merchants

LGPD introduces clear obligations around how personal data must be handled across its lifecycle.

• Legal Basis for Data Processing
  Businesses must have a valid legal basis to process personal data. For most Shopify use cases (analytics, marketing), this is typically user consent.
• Clear and Informed Consent
  Consent must be explicit, informed, and tied to a specific purpose. Users must understand what they are agreeing to.
• Purpose Limitation
  Data can only be used for the purpose it was originally collected for, unless additional consent is obtained.
• Transparency and Disclosure
  Merchants must clearly explain what data is collected, how it is used, and whether it is shared with third parties.
• User Rights
  Individuals have the right to access, correct, anonymize, or delete their personal data.
• Data Security and Protection
  Businesses must implement measures to protect personal data from breaches or unauthorized access.
• Accountability and Record Keeping
  Organizations must be able to demonstrate compliance, including documenting data processing activities.

Risk of Non-Compliance

Brazil has increased enforcement of LGPD, particularly for businesses handling consumer data at scale.

Potential consequences include:

• Fines up to 2% of revenue in Brazil, capped at R$50 million per violation
• Regulatory investigations and sanctions
• Mandatory public disclosure of violations
• Reputational damage and loss of customer trust

For Shopify merchants, the biggest risks often come from running tracking tools without proper consent or failing to disclose third-party data sharing.

How Consentmo Helps Shopify Merchants Stay Compliant

Consentmo enables Shopify merchants to implement compliant consent flows and transparent data practices aligned with LGPD.

• Explicit Consent Collection
  Ensures that non-essential cookies and tracking technologies are only activated after user consent, supporting lawful processing requirements.
• Clear Cookie Banner and Preferences
  Provides users with structured information about data usage and cookie categories, improving transparency.
• Consent-Based Script Control
  Blocks analytics and marketing scripts until consent is granted.
• Privacy Request Pages
  Allows users to request access, correction, or deletion of their personal data.
• Consent Logging and Audit Trail
  Stores user consent decisions to demonstrate compliance if needed.
• Smart Geotargeting
  Automatically applies LGPD-compliant behavior to visitors from Brazil.

Brazil Compliance for Shopify: What to Keep in Mind

LGPD follows a GDPR-like approach, which means compliance is not only about collecting consent, but also about maintaining transparency and control over time.

To stay compliant, merchants should ensure that:

• Consent is obtained before activating non-essential tracking
• Data collection purposes are clearly communicated
• Third-party tools and integrations are disclosed
• Privacy policies reflect actual data usage
• User requests can be handled efficiently
• Data processing practices are documented and reviewed regularly

As your store grows and integrates more tools, maintaining visibility into your data flows becomes critical.

Summary

LGPD requires Shopify merchants to handle personal data with a strong focus on consent, transparency, and accountability.

To comply, merchants must:

• Obtain valid user consent for data processing
• Clearly explain how and why data is collected
• Limit data use to defined purposes
• Support user rights (access, correction, deletion)
• Maintain records of consent and data processing

Consentmo simplifies LGPD compliance by providing consent management, tracking control, and privacy tools tailored for Shopify stores operating in Brazil.