microsoft partner

Microsoft-Certified Consent Mode for Shopify

Consentmo is a Microsoft-certified consent solution, built to help Shopify merchants correctly send consent signals to Microsoft Advertising while staying compliant with GDPR, CCPA, and global privacy laws.
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Trusted by over 90 000 Shopify merchants
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certification

Recognized for Microsoft Consent Mode Compliance

Consentmo ensures your Microsoft Ads tracking respects user consent while still enabling performance optimization and conversion modeling.
Universal Event Tracking (UET) support
Automatic integration (no theme edits)
Certified integration with Microsoft Consent Mode
Most compliance apps aren’t Google-certified.
Consentmo is - and we continuously keep it that way, so your store stays compliant without extra work.
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benefits

Why Microsoft Consent Mode Matters for
Shopify Stores

Tracking is blocked until consent is given
Microsoft requires tracking to be disabled by default. Consentmo ensures no Microsoft tags fire until the user explicitly accepts.
Certified for Microsoft Consent Mode
Microsoft Consent Mode is especially critical for EEA, UK, and regulated regions — Consentmo handles this automatically.
Reduce Risk of Broken Tracking
Incorrect setups can stop conversions from being recorded. Consentmo ensures your tracking works only when it’s valid.
Accurate Consent Signaling for
Microsoft Ads & Clarity
Consentmo sends the correct ad_storage signal to Microsoft — ensuring your setup is recognized and compliant.
Integrates With Microsoft Clarity
Consentmo ensures Clarity only activates after consent is granted, aligning with Microsoft’s privacy requirements.
Incorrect setup can put your Microsoft Ads account at risk
Consentmo ensures your consent signals are valid, compliant, and always up to date.
Protect Your Microsoft Ads Account
integration

Full Microsoft Consent Mode Integration for Shopify

Consentmo ensures your store sends the correct consent signals to Microsoft - so your tracking only runs when it’s allowed, and never when it’s not.
How it works:
Works with Microsoft Ads & Clarity
Fully compatible with UET tracking and Microsoft Clarity — both controlled based on user consent.
Activate tracking only after consent
Once a user accepts, Consentmo enables Microsoft Ads and Clarity tracking instantly and correctly.
Automatically send consent signals
Consentmo automatically sets and updates Microsoft’s required consent signal — so your setup is valid.
Stay aligned with Microsoft requirements
We continuously update our implementation to match Microsoft’s latest consent and privacy rules.
Verify your setup anytime
Easily check that your Microsoft tags are firing correctly from your Consentmo admin.
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FAQ

Microsoft Consent Mode for Shopify

What is Microsoft Consent Mode?

Microsoft Consent Mode ensures that tracking (Microsoft Ads and Clarity) only runs after a user gives consent. By default, tracking must be blocked and only activated once permission is granted.

Is Microsoft Consent Mode mandatory for my Shopify store?

Yes, for merchants selling in regulated regions like the EEA, UK, and Switzerland, Microsoft requires valid consent signals for tracking to work properly and remain compliant.

What happens if I don’t implement Microsoft Consent Mode correctly?

Your Microsoft Ads tracking may stop working — including conversion tracking and remarketing. In some cases, incorrect setups can also lead to account limitations or restrictions.

What consent signal does Microsoft use?

Microsoft uses a single parameter: ad_storage = granted or denied. Consentmo ensures this signal is correctly set before and after user interaction.

Does this work with Microsoft Ads (UET)?

Yes. Consentmo fully supports Microsoft Ads tracking (UET), ensuring it only fires when valid consent is given.

Do I need to manually configure Microsoft tags or make theme changes?

No. Consentmo handles the full setup Microsoft set up automatically inside Shopify — no coding or manual tagging required.

Why should I trust Consentmo for Microsoft Consent Mode?

Consentmo ensures that Microsoft tracking is blocked until user consent is given, as required, and that the correct ad_storage signals are always sent. This guarantees that Microsoft Ads and Clarity only run when compliant, while your setup stays continuously updated with Microsoft’s latest requirements. It’s not just about compliance — it’s about making sure your tracking actually works when it should.

Have more questions?
Contact our team
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