Match Privacy Requests to Customer Profiles

We've introduced Customer Identification, a powerful feature for Enterprise merchants to better bridge the gap between anonymous privacy requests and known customer data.

• Streamline DSARs: Easily match Data Subject Access Requests to specific customer records, reducing manual lookup time.
• Granular Controls: Choose exactly which actions require identification and which remain one-click to balance user experience with data accuracy.
• Identify Guest Visitors: Require signed-out visitors to provide an email address before submitting specific privacy choices like withdrawing consent.
• Compliance by Design: The "Do not sell or share" option remains one-click by default, ensuring you stay compliant with "no-friction" opt-out requirements.

Manage these settings and require emails for selected privacy choices from Privacy Center > General Settings > Customer Identification.