Ready, Set, Go: Last-Minute Preparations for Black Friday
With Black Friday and Cyber Monday days away, we have prepared some last-minute tips to make sure your online store is prepared for the upcoming customer rush. Don't worry, Black Friday might be soon, but if you can pull some of these things off, you can be sure that it will be a success.
Marketing is key
Marketing and communication are what get the customers to see and hear you. If you didn't have time for a full-fledged BFCM promotion campaign, at least don't forget to inform your followers that you are in fact, taking part in it. Send out email notifications to all your subscribers and post about your discounts on social media. Let everyone know that now is the time to try out what you have to offer at a great bargain. So, talking about deals...
Time-limited deals sell
It's now or never. Make it seem like this BFCM has the best promotion you can offer and if they miss this, there might not be a better one. Creating urgency for your customers is a great way to motivate them to make a purchase last minute.
Make sure your suppliers are ready
This is a team effort! If you expect a sudden rush on Black Friday, make sure you have all of the items in stock doubled or even tripled. Suppliers are usually well prepared for the big sales this time of year, but still having good logistics is a must to make sure everything will go smoothly with all the purchases and customers will be happy with their orders arriving on time.
Customer service upgrade
Let's all be charming and nice. Good customer service is always important, but during BFCM it can be crucial. With all of the purchases, it's inevitable that some helping hand will be needed more than usual. So, prepare your team, to be as helpful as possible and be ready for anything that might go down in those few days. Adding a live chat is also a good idea, so if you have time, looking into that might be of big help.
Discounts on the front page
A great idea to promote your discounts is to change up the design of the home page in your store. Change the colors to black/red/yellow, make the "Black Friday Sale" banner stand out, and place all of the information about coupons and % OFF in plain sight, so it grabs everyone's attention.
Boost your website speed
The avalanche of shoppers is on its way, is your store ready? You have to make sure that your site is fast enough to keep up with all of the traffic, because the last thing you need is purchases being lost, because of a site crash. Perform a load test, to see if your site can take the surge of customers before Black Friday arrives.
Good Return Policies
We did say that because of the great deals, many purchases are last minute and impulsive, so returns can also be more in number than usual. It's important to have good return policies implemented because it's something that many customers look at before making a purchase.
So, this is our last-minute advice list to prepare for Black Friday and Cyber Monday. Of course, if your site is in Shopify, for an amazing compliance solution, go and download the Consentmo app. For any specific questions, do not hesitate to contact us via chat or email, or simply check our FAQ page.
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