Consentmo Rolls Out TCF Integration: A Game Changer for Online Advertising Compliance

Product Updates

10 mins

Dilyana Simeonova
May 9, 2024
Consentmo Rolls Out TCF Integration: A Game Changer for Online Advertising Compliance

A New Milestone for the Consentmo app: TCF Integration

At Consentmo, we're always looking for ways to help your business stay ahead in the ever-evolving world of digital privacy. We’re excited to share our latest update: the integration of the IAB Europe’s Transparency and Consent Framework (TCF) into our app. This integration is a significant advancement in managing user consent for online advertising, and here's everything you need to know about it.

Understanding TCF and Its Importance

The Transparency and Consent Framework (TCF) is an initiative developed by IAB Europe to standardize how businesses handle user data across the digital advertising industry. It aims to improve transparency and provide a consistent framework for obtaining valid user consent, which is essential for delivering targeted advertisements while respecting user privacy. TCF facilitates communication between publishers, advertisers, and technology companies, ensuring that all parties comply with the European General Data Protection Regulation (GDPR) and ePrivacy Directive.

Consentmo: A CMP Approved by IAB Europe

Consentmo is proud to announce that it has been approved as a Consent Management Platform (CMP) by IAB Europe. After rigorous testing and evaluation, Consentmo has been added to the official list of CMPs that meet the compliance standards set by the IAB Europe’s CMP Compliance Program. This approval reaffirms our commitment to providing top-tier privacy compliance solutions that meet strict industry standards.

The IAB Europe CMP list featuring Consentmo

Updated Integrations Tab: Enabling TCF Compliance for Enterprise Users

We’ve made updates to the Consentmo Integrations tab, allowing our Enterprise users to activate TCF Compliance easily. This update involves significant changes to how consent is managed and displayed on your store:

  • Cookie Bar Text Changes: To align with TCF standards, we've updated the text on the cookie consent bar to meet the latest requirements, ensuring that it's clear and compliant.
  • Re-open Cookie Bar Widget: We've added a widget that allows users to revisit and adjust their cookie settings at any time, enhancing transparency and user control.
  • Bar Layout & Position: To make sure consent is informed and explicit, the cookie bar will now appear centered with a blurred background, compelling visitors to make their consent choices before proceeding.

The Cookie bar after enabling the TCF

Introducing the Global Vendor List

Another significant enhancement is the addition of a Global Vendor List. This feature enables publishers (in our case store owners) to review and select which vendors they work with carefully. By managing the number of vendors, publishers can avoid overwhelming users with choices and reduce potential legal liabilities, making the decision-making process clearer and more manageable.

The Global Vendor List in the Integrations tab

The Vendor Management in the Cookie bar


With these updates, Consentmo continues to lead the way in data privacy management. The integration of TCF not only enhances our store’s compliance capabilities but also helps our users ensure they're providing a transparent and respectful user experience. Dive into these new features, and as always, we’re here to support you in navigating these changes.

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